Here are some of the topics we’ve presented on the past. Active Dialogue can tailor our presentation for the needs of your particular group, organization or institution. Just get in touch with us via email.
Must See Web: Developing Content To Fit Your Audience
In an era where there are more bells and whistles than ever, content developers and marketing departments are faced with a bevy of challenges. From Web 2.0 to trying to squeeze every last ounce out of a page to attempt to share as much as they can with prospective students and the community. This presentation aims to help content developers, marketers or other stakeholders better identify their markets, tailor their content to attract more traffic and better articulate their institutional message.
People assumed that teachers all know how to use social media tools, because younger teachers have used a lot of these tools in college. What I found was, this wasn’t the case as much as the perceived norm. So I developed a talk that provides an introduction to social media.
Don’t Burn The Cookies: Simplifying your Web Content Strategy
Web content is the most critical piece to your institutional marketing and recruiting message. Yet, institutions continue to find ways to bloat the web and use this piece of virtual real estate as an extension of their campus politics or some other circumstances that distract from the real meaning of what it ought to do. In this session, we will discuss ways to simplify your approach to the development of web content by introducing the concept of Active Dialogue and how using it will allow you to better develop your web presence and who knows, maybe create a revolution on your campus too.
Social Media in the classroom: Integrating web tools into your curriculum
Can you really teach students using wikis, blogs, vlogs, podcasts and other social media tools? This course provides a primer into these tools, how they work and opportunities for using them in the classroom setting for teachers and professors reaching a wide audience.
Training Camp for Athletic Coaches: Marketing yourself using the web
In the past, I’ve been a tennis coach at the youth level. I’d been asked by a number of friends to work with them on how to better market themselves using the web. I decided to put together a workshop that could reach a wider audience.